Globalisation has become the norm for many businesses, but with such a competitive market, brands need to distinguish themselves from others, appeal to various cultures, and communicate to people using multiple languages, in order to be successful within a global marketplace.
Multilingual copywriting services can help you achieve this success.
Having copy, be it on your website, social media posts, packaging or products, that resonates with international audiences around the globe is the first step in achieving this.
Multilingual copywriting services can create and produce copy in multiple languages, as opposed to translating your original content, which means that copy is more culturally specific, will meet (and often exceed) language and grammar expectations, and will be on-point with target audiences.
Using linguists that are native speaking, while also being expert copywriters, gives higher quality content, greater accuracy in all areas, and a better return on your investment.
If you still aren’t sure how multilingual copywriting services can improve your global presence, read on…
1. Time is Money
Running a business well takes a huge amount of time and effort – do you really have the spare time to write copy for new markets, or would your time be better spent focussing on all the other aspects which you are qualified to complete?
If you do not have the time to write original, interesting, and grammatically or linguistically correct copy for your international audiences, then leave it to someone who is trained to do it, and who will complete the task in less time, with a greater degree of accuracy and relevancy, as this will save you time and money.
Use your time wisely – focus on what you do best, and delegate the rest.
It isn’t necessary to spend thousands of pounds on original content for your website, but a copywriter’s fee will add to the overall expenditure.
However, in return for this, you’ll:
• Promote your company, services or products in a positive, effective way
• Develop brand trust and awareness
• Improve customer satisfaction
• Value for money
2. Are you an Expert Copywriter?
You may well be an expert in your field, but if that area isn’t copywriting then you should consider using someone who is, especially if you want the best content.
There aren’t many businesses that would allow someone who wasn’t qualified to oversee operations, or take control of specific elements.
For instance, if you took your car to the garage for a service and they told you an expert hairdresser was coming in to fix it, you’d most likely take your car elsewhere to be looked at. The same applies to writing copy for your business – leave it to the experts, they’ll do it best!
Not using a professional copywriter means possible risk of offence, language errors, mistranslations, loss of business, and customer frustration.
Can you afford to take the risk?
3. A Fresh Approach
Copywriters aren’t involved in your business on a day-to-day level so their view of your services or products is novel, fresh and different.
Because of this, they can write interesting and engaging content for your company, which will entice new customers and improve brand trust.
4. New Web Content
While there might be a time and place for duplicating some copy from your original website, it is often not a good idea to do this frequently, or in large quantities, especially on the same site.
Google doesn’t like duplicated copy on multiple pages, meaning you’ll fall lower in search ratings and lose out to competitors.
A professional copywriter will give you new web content, of a high- quality, with the right keywords and SEO information, ensuring your site reaches potential customers and attracts new visitors.
Using a multilingual copywriting service can save time on translation and localisation when creating new advertising campaigns, social media posts, blogs, and product descriptions on international websites – it’s not just for the main site.
There are numerous ways that multilingual copywriting services can help you manage your business in international markets, ensuring you get the best quality copy for your needs.
Making your mark in an international market requires expertise and know-how, especially when considering your website and other customer facing information.
Multilingual copywriting services can give you the best copy for your money, ensuring brand consistency and cultural appreciation, alongside expert language and writing skills.
If you would like to discuss our copywriting services, and find out how we can help your business attract more international customers, please contact us.
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