When considering multilingual design for an international audience, your first port of call may not necessarily be your translation provider. They have perhaps, helped you with translating some of your content for your website, or assisted with localised copywriting for a specific marketing campaign, but when you need design services you tend to source a specific creative design agency – that’s what they offer after all.
If this is the case, it is likely that you are missing out on an opportunity to have all your multilingual services taken care of under one roof, through using a translation team that offers multilingual design services.
Multilingual design is vital when marketing and selling your global services, or products, to an international audience; whether it be packaging, an advertisement, a shopping catalogue, or a website, it is essential that your global design concepts fit your audience’s expectations and requirements.
A professional translation provider is often already an expert in localisation principles – they know what fits each audience, how to create content that appeals to your market, and how to build brand faith. They are skilled at maximising search engine ratings, dealing with multiple language requirements, and have knowledgeable linguists who can craft engaging content for each location and audience.
There are numerous benefits to using a translation provider for your multilingual design requirements, the main ones are listed below:
Save Time with Multilingual Design
As the saying goes “time is money” and this is undoubtedly true when you are looking to expand your business into international markets through translating your website, or when using multilingual design services.
Choosing a translation team that can offer design services, localisation and translation, will save you time in dealing with two, or more, separate entities; time spent in discussions and meetings, staff training, and rolling out updates, can all be reduced by using one company to provide your multilingual needs.
Save Money with Multilingual Design
While you are saving time, by using one company for all your multilingual design creations, you are also likely to save money.
By selecting a translation team that can manage all aspects of your multilingual design, you can have access to a professional team that understands the linguistic requirements of your audience, design insights relevant to your target market and languages, and knows how to adapt different versions of your website, advertising, or packaging to fit ‘local’ norms.
Translation, localisation, and design services are offered within one neat package, saving you money on separate services.
Adaptability with Multilingual Design
Understanding your target audience is vital to producing engaging, appropriate content for websites, marketing campaigns, catalogue creations and Apps, but having a professional awareness of how components will need to differ for each country (such as, reading from right to left in Arab countries, text expansion or contraction with some languages, date formats or currency variances) will ensure greater success in each location.
Making sure that your site can cope with any adaptability issues, like those mentioned above, is straightforward when you are used to dealing with these problems.
Professional translation teams have a strong understanding of the adaptability required for web layout, product packaging, and design requirements, for many different languages and locations. They understand the cultural, regional and national variations that occur when designing content for multiple languages and regions, and are able to implement design templates, platforms and so on, that can cope with this flexibility.
This adaptability can save you from costly amendments, and gives accuracy and assurance of customer satisfaction.
Multilingual design services are often complex, becoming problematic to those who are unfamiliar with them. However, using a professional translation team such as, Creative Word, to design your multilingual website, packaging or advertising campaigns, can offer reassurance that you are gaining a value-for-money service, capable of giving accurate and adaptable design services that suit your target audience, your budget and your requirements.
Please contact us if you require any advice regarding App creation and translation, multilingual marketing, product packaging, or any other multilingual design service.
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