by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
by Asif Afzal | Sep 13, 2023 | Doing business, Language, Localization, Translation
Having a multilingual website provides several advantages and will help to enhance your business, especially within today’s competitive global marketplace. So, if you’re considering expansion into new regions, looking to boost your brand’s presence within specific...
by Asif Afzal | Aug 21, 2023 | Doing business, Interpreting, Language, Localization, Translation, UAE
Over the last couple of decades, the Arabic language and translation have been in high demand; Arabic-speaking nations play a vital role in the world economy, Arabic is ranked number 5 on the Power Language Index (and is expected to stay in this position until at...
by Asif Afzal | Jul 25, 2023 | Language, Localization, Translation
The European Union announced recently that it plans to give more power to AI translation machines through a pilot project which will see some press releases translated without the benefit of human oversight. According to an online article, the project will allow...
by Asif Afzal | Jul 5, 2023 | Doing business, Language, Localization, Translation
In today’s global marketplace, website translation and localisation are essential, especially when research shows that 65% of people worldwide want content in their native language. But translating your website can also boost your Search Engine Optimisation (SEO). To...
by Asif Afzal | Jun 27, 2023 | Doing business, Interpreting, Language, Translation
According to an online article by CNN, Italians using English and other foreign words in official communications could face fines of up to €100,000 ($108,705) under legislation introduced by Prime Minister Giorgia Meloni’s ‘Brothers of Italy’ party. The legislation...
by Asif Afzal | Jun 7, 2023 | Interpreting, Language, Translation, UAE
A recent scientific paper suggests that the native language we speak shapes the connectivity in our brains meaning that it may even influence the way we think or how we process information. The study, led by scientists at the Max Planck Institute for Human Cognitive...
by Asif Afzal | May 26, 2023 | Doing business, Language, Localization, Translation
Website localization, the process of adapting a website’s content, language, and design to meet the specific requirements of particular target market, is essential for any global brand. It is a complex process and a huge commitment for any business in terms of...
by Asif Afzal | May 11, 2023 | Doing business, Interpreting, Language, Localization, Transcription, Translation
Although global organisations now recognise the benefits of having an effective localisation strategy for their international customers, many are still unsure why using native speaking translators is believed to be best. This blog explores the three main reasons why...
by Asif Afzal | Apr 17, 2023 | Cross-Cultural Training, Language, UAE
The constant need for cultural awareness was highlighted by the Princess of Wales on a recent visit to the Hayes Muslim Centre in West London, where she was refused a handshake by one of the Islamic community leaders. While this action might sound like a rebuff (to...
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