by Asif Afzal | Jun 4, 2017 | Localization, Translation
Translation, unfortunately, for many is an afterthought. Content is written for a magazine, advert, website or marketing campaign and then translated – the translation part being seen as something separate and disconnected to the original authoring. Where...
by Asif Afzal | May 31, 2017 | Interpreting
Language interpreters play a crucial role in international business, global politics and domestic communications. Imagine the G7 getting together without the use of interpreters or a hospital not being able to understand what the sick, foreign patient in-front of them...
by Asif Afzal | May 24, 2017 | Localization
Culture is a complicated thing – it is deep rooted, most of the time unseen and relates back to our histories and beliefs. It is about how we do things, why and the values we share in common with other people. Culture is a powerful thing that influences much...
by Asif Afzal | May 21, 2017 | Localization
SEO according to Google means “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Making your multilingual website ‘SEO-friendly’ is about...
by Asif Afzal | May 19, 2017 | Translation
In a recently published whitepaper by Deloitte, machine translation has been cited as holding great potential in helping government agencies bring down costs, improve efficiencies and better services. The whitepaper, ‘AI-augmented government: Using cognitive...
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