by Asif Afzal | Feb 14, 2020 | Cross-Cultural Training, Language, Translation
A recent article by the BBC online highlighted the way our native language affects our ability to process numbers and our early maths ability. As adults, we give little thought to our ability to process a given number as it has become second nature, but recent...
by Asif Afzal | Feb 7, 2020 | Interpreting, Language, Localization, Translation
A recent article by the BBC online highlights the difficulty in translating scientific terminology around the world. It suggests that although English is now considered the dominant scientific language, it lacks some of the finesse and adaptability that other...
by Asif Afzal | Jan 30, 2020 | Doing business, Language, Localization, Translation
A new website (or a newly translated one) brings with it the issue of ranking on search engine results, but there are tricks for increasing your rank by ensuring that your site has SEO (search engine optimisation) specific content. However, when considering a...
by Asif Afzal | Jan 24, 2020 | Cross-Cultural Training, Doing business, Language
Many businesses now operate within a global context so must take account of cultural diversity, both within the workplace and when travelling for business. Knowing how to meet and greet your colleagues, associates, clients, contemporaries, or even business superiors...
by Asif Afzal | Jan 16, 2020 | Doing business, Language, Localization, Translation
Successfully selling products online to a global market requires localised product descriptions for new, target markets. Customers want to know what they are purchasing, be confident about ingredients, production, packaging materials, and so on, and they also want to...
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