by Asif Afzal | Aug 6, 2024 | Cross-Cultural Training, Doing business, Interpreting, Language, Localization, Transcription, Translation
A recent report, commissioned by the British Council, and prepared by Teresa Tinsley and Kathryn Board of Alcantara Communications, highlights which languages the UK needs most for the future, and why. There are few people who would deny that the UK needs more of its...
by Asif Afzal | Apr 10, 2024 | Cross-Cultural Training, Doing business
Investing in training for your leadership and management teams is vital to the future success of your business and the cohesion of your workforce. This article explores the benefits of leadership training; why it is important and how to create an effective training...
by Asif Afzal | Mar 28, 2024 | Cross-Cultural Training, Language, Localization, Transcription, Translation
Think of all the best apps you’ve got on your mobile at present; Uber, Deliveroo, Amazon, Facebook, and many, many more and they all have one thing in common – app localisation. What makes them such a global success is their ability to connect with customers at a...
by Asif Afzal | Oct 18, 2023 | Cross-Cultural Training, Doing business, Language, Localization, Transcription, Translation
Just like cooking a good meal requires quality ingredients, blended according to the recipe and then cooked to perfection, achieving a quality translation is no different. In order to turn out the best results every time with your translation projects, a few key...
by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
by Asif Afzal | Apr 17, 2023 | Cross-Cultural Training, Language, UAE
The constant need for cultural awareness was highlighted by the Princess of Wales on a recent visit to the Hayes Muslim Centre in West London, where she was refused a handshake by one of the Islamic community leaders. While this action might sound like a rebuff (to...
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