by Asif Afzal | Aug 14, 2020 | Doing business, Language, Localization, Translation
Translation and localisation projects can be daunting, especially if it is the first time you’ve undertaken this kind of project, or you require multiple languages and linguistic projects to be completed. Languages are notoriously ambiguous – words or phrases that may...
by Asif Afzal | Jul 29, 2020 | Doing business, Language, Localization, Translation
The impact of the Covid-19 pandemic on communities, families, and individuals has been terrible and for many industries around the globe it has been almost catastrophic. One such industry is travel and tourism. The pandemic (and the following lockdown) has meant that...
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jul 17, 2020 | Doing business, Language, Translation
A recent article online, by Business Leader Magazine, suggests that the UK has moved closer to E-commerce dominance amid the Covid-19 pandemic and the ensuing high street lockdown. It blames the combined threat of “Brexit, stagnant real wages, and increasingly...
by Asif Afzal | Jun 26, 2020 | Cross-Cultural Training, Doing business, Language
According to the Centre for Mental Health based in the UK, mental health problems at work cost UK economy £34.9bn last year. With the Covid-19 pandemic, and the ensuing restrictions on social interaction, furlough schemes, potential unemployment, and a rise in illness...
by Asif Afzal | Jun 19, 2020 | Cross-Cultural Training, Doing business, Language
Within the translation industry there is little that holds more value than effective communication. However, it isn’t only vital in our industry. Research has shown that a lack of effective communication within an organisation can “reduce productivity, lower moral and...
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