by Asif Afzal | Jul 14, 2018 | Cross-Cultural Training, Doing business, Language, Translation, UAE
According to the IMF, the six countries with the highest GDP over the last ten years have been Nauru, Ethiopia, Turkmenistan, Qatar, China and Uzbekistan. With two of these countries located in MENA, it is safe to say that Middle Eastern and North African territories...
by Asif Afzal | Jul 9, 2018 | Cross-Cultural Training, Doing business, Localization, Translation
Context is vital in enabling understanding. Cultural norms, values and traditions impact upon our relationships, both personal and business; they influence the way we make decisions, affect our behaviour and our etiquettes, and are fundamental in making us a part of...
by Asif Afzal | Jun 26, 2018 | Doing business, Language, Translation
Self-publishing has increased phenomenally over the last decade, primarily due to sites such as Amazon, offering great deals for authors with low costs. However, when you have self-published, how to you go about translating your book so that you can increase sales,...
by Asif Afzal | Feb 26, 2018 | Doing business, Localization
Moving your business into a new international market comes with the prospect of an increased client base, broadening your revenue possibilities, expanding your brand exposure, and can be a rewarding and exciting time in the lifetime of your company. With this...
by Asif Afzal | Jan 9, 2018 | Doing business, Translation
If you are considering business to business sales in a foreign market, hopefully you’ll already be thinking about localisation. Localisation will give you the ability to trade in foreign markets using the native language, allow you to understand your target market,...
by Asif Afzal | Jan 1, 2018 | Doing business, Localization, Translation
Business cards are widely used globally and are an extended part of your business branding. They serve as a way to communicate your contact information, are an inexpensive marketing tool and show you are prepared. When conducting business overseas they can be a vital...
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