by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
by Asif Afzal | Apr 11, 2022 | Doing business, Language, Localization, Translation
Language Services Providers (LSP) are like any other service providers – you get good ones, bad ones, and everything in-between, so you’ll need to vet any prospective LSP to find out a bit more about what services they offer, how efficient their project management is,...
by Asif Afzal | Mar 29, 2022 | Doing business, Language, Localization, Translation
The Common Sense Advisory (CSA Research), an independent Market research firm, assessed 4 generations of people in 10 countries around the world to determine the online language behaviours and preferences of Millennials, and how they differ from those that preceded...
by Asif Afzal | Mar 15, 2022 | Doing business, Language, Localization, Translation
With more firms choosing to go global in a bid to widen their customer base and increase profits, the likelihood is, most of them will need to use translation services for this transition to be successful. If you are considering making a move towards international...
by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Feb 16, 2022 | Doing business, Language, Localization, Translation
Google Translate is probably the first thing that pops into your head when thinking about translation and it is an extremely useful tool, up to a point. However, if you are considering using translation services within a business setting, it is probably best avoided....
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