Building a Multilingual Marketing Team

Building a Multilingual Marketing Team

Multilingual marketing teams have become the norm for companies that wish to connect with audiences around the world. To do this successfully a multinational business must communicate with their target audience in their native tongue. A recent study by Common Sense...
Digital Marketing and Localisation

Digital Marketing and Localisation

Digital marketing has become essential for most businesses operating within today’s global economy. Whether this is through search engines, websites, social media, mobile apps, or emails, it is essential that these marketing techniques are localised to suit the...
Localization Boosts Business

Localization Boosts Business

When you are considering translating your website for growth into new markets, it is vital that you apply localization alongside your translated content. Translation will only offer a change in language – it does not account for local variances in cultural tastes such...