Google Eyes Arabic Speaking Market

Google Eyes Arabic Speaking Market

Google are set to expand its offerings in Saudi Arabia in an effort to increase the amount of Arabic language content available on the internet, in a bid to provide for the millions of native Arabic speakers. According to The National online, Google are targeting...
Localising Your Online Presence

Localising Your Online Presence

Rewards for localisation can be massive in today’s global economy, yet it may seem a daunting experience to those who are reaching into new markets for the first time. Effective localisation isn’t just a case of using a foreign language application to translate your...
Export, Going Global & Digital Localisation

Export, Going Global & Digital Localisation

We live in a global age where over 50% of the world’s population now have daily access to the internet. This means that there are almost 4 billion potential customers worldwide to whom you can market your product or service. However, just because the potential...