by Asif Afzal | Nov 16, 2017 | Localization, Translation
Localisation and Translation may appear daunting for those who aren’t well acquainted with them, but it needn’t be this way. There are lots of useful tips, insider information and some general advice that will de-mystify the process and ensure you make the most of any...
by Asif Afzal | Nov 8, 2017 | Localization
2010 saw the introduction of Arabic domain names which has helped to triple internet penetration over the last eight years in the Middle East due to the use of local language scripts. While internet penetration has always been high in certain Arab states, such as UAE...
by Asif Afzal | Nov 1, 2017 | Localization, Translation
According to the Radicati Group, a massive 205 billion emails are sent every day around the globe, so it is essential that what you intend to communicate comes across accurately and precisely. To get the most from your centralised global email it is vital to...
by Asif Afzal | Oct 18, 2017 | Localization, Translation
Fledgling businesses already know how valuable the Internet is; they were conceived in a time that recognised the global markets available at the touch of a button, unlike their older siblings who have had to come to terms with emerging technologies and fast paced...
by Asif Afzal | Oct 16, 2017 | Localization, Translation
Kerbal Space Program, a computer game developed and published by Squad, has received nearly 300 negative reviews on the online gaming platform Steam, due to a gender controversial Chinese translation….of one word. The Chinese translation, which is found on a...
by Asif Afzal | Jul 18, 2017 | Localization, Translation
Content marketing is now a vital element of PR, SEO, digital marketing and Customer Relationship Management. With business increasingly being done across borders, the need to translate and localize content is now becoming more important than ever. Providing engaging...
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