by Asif Afzal | Aug 23, 2024 | Doing business, Language, Localization, Translation
Translation is often seen as a highly technical process, focusing primarily on factual accuracy in order to convey a precise meaning. However, great translation strives to reveal deeper meanings, beyond the literal interpretation, in order to ignite emotion and...
by Asif Afzal | Aug 6, 2024 | Cross-Cultural Training, Doing business, Interpreting, Language, Localization, Transcription, Translation
A recent report, commissioned by the British Council, and prepared by Teresa Tinsley and Kathryn Board of Alcantara Communications, highlights which languages the UK needs most for the future, and why. There are few people who would deny that the UK needs more of its...
by Asif Afzal | Jul 26, 2024 | Copywriting, Doing business, Interpreting, Localization, Transcription, Translation
The digital world of today demands a vibrant, strong online presence from global businesses, and this is especially vital when branching out into new, overseas markets. In order to appeal to diverse audiences, transcend language barriers, and accurately meet (or...
by Asif Afzal | Jul 5, 2024 | Language, Localization, Translation
On June 4, the Verkhovna Rada passed the second reading of draft law 9432 relating to the functioning of the English language in Ukraine and was supported by 236 MPs. According to an online article by RBC-Ukraine, the new law was first registered by Volodymyr...
by Asif Afzal | Jun 28, 2024 | Interpreting, Language, Localization, Transcription, Translation
Today’s fast-paced, global business environment means translation agencies are busier than ever, and they face a growing range of challenges when handling their client’s vital translation projects. However, professional translation agencies are able to employ a...
by Asif Afzal | Jun 7, 2024 | Doing business, Language, Transcription, Translation
Transcription and translation are similar processes offered by professional Language Services Providers (LSPs) yet there are important differences which are necessary to understand when utilising these services to ensure you get the results you want. These two...
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