by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
by Asif Afzal | Oct 25, 2021 | Cross-Cultural Training, Doing business, Language, UAE
Throughout the COVID pandemic, and subsequent lockdowns, most of us witnessed the rich and famous share their Dubai moments on social media, but Dubai (and the UAE) aren’t just for the likes of Instagram influencers, virtually anyone can move to the UAE. And there are...
by Asif Afzal | Sep 20, 2021 | Cross-Cultural Training, Doing business, Language, UAE
While you might be the best thing since sliced bread at doing business in your home territory, conducting business with people from other nations can often mean you’ll need a change in techniques or methods in order to secure success. This is especially true in the...
by Asif Afzal | Jul 26, 2021 | Copywriting, Doing business, Language, Localization, Translation, UAE
Global firms already understand the value of copywriting services; how they help promote your brand, engage your customers, keep content ‘on-trend’, and, ultimately, help drive sales. But, if you’re using English-language only copywriters, you could be missing out on...
by Asif Afzal | May 14, 2021 | Interpreting, Language, Localization, Translation, UAE
A recent article by the Khaleej Times has highlighted the efforts made by UAE Minister for Culture and Youth, Noura bint Mohammed Al Kaabi, to promote and preserve the Arabic language. The article explores the “current status of the Arabic language”, highlighting how...
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