by Asif Afzal | Feb 10, 2021 | Doing business, Interpreting, Language, Translation, UAE
We’ve all been in situations where we have struggled to find the right words to express ourselves but this becomes even more problematic when trying to communicate with people who speak a foreign language. Knowing the right thing to say (at the appropriate time),...
by Asif Afzal | Dec 30, 2020 | Doing business, Language, Localization, Translation, UAE
Creating an effective Arabic digital marketing strategy is vital if you wish to succeed in the Middle East. Reaching your intended audience and ensuring your message is understood by customers who may be unfamiliar with your brand, product or service, is essential....
by Asif Afzal | Nov 27, 2020 | Doing business, Language, UAE
The UAE are now beginning to allow employers to hire staff from overseas, for the first time in seven months, since the Covid-19 pandemic and the ensuing lockdown measures which were instigated earlier this year in March. According to a press release made by the...
by Asif Afzal | Aug 26, 2020 | Cross-Cultural Training, Language, Translation, UAE
An intriguing novel by Emirati author, Asma Al Zarouni, which explores Arab culture is now available to English-speaking audiences after being translated from Arabic to English, according to an article online by Gulf News. The novel, entitled ‘Killing Me Once More’...
by Asif Afzal | Nov 8, 2019 | Doing business, Language, Translation, UAE
A recent article on the Gloucestershire Live website highlighted the promising opportunities for businesses hoping to trade with Arab nations such as the UAE, after a Cheltenham based father and son team, who invented ‘hangover cure’ drink, won a £4.29m...
by Asif Afzal | Aug 28, 2019 | Doing business, Interpreting, Language, Localization, Translation, UAE
When conducting business in a new country there can be a few things that you’ll notice people do differently. For instance, they might not shake hands as a form of greeting, they may exchange business cards with a high level of respect, and they might work within a...
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