by Asif Afzal | Aug 16, 2019 | Doing business, Localization, Translation, UAE
If you are venturing into an Arabic market with your business the chances are you’re already considering translating web copy, marketing materials and customer service information. However, due to the vastness of the Arabic region, variation in dialects and cultural...
by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE
Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
by Asif Afzal | Jun 5, 2019 | Cross-Cultural Training, Language, UAE
Millions of Muslims around the world are welcoming Eid al-Fitr after the long month of Ramadan. Eid al-Fitr, which in Arabic means “festival of the breaking of the fast” is one of the biggest religious festivals observed in the Islamic faith and marks the end of...
by Asif Afzal | May 9, 2019 | Cross-Cultural Training, Doing business, UAE
The first day of Ramadan 2019 was officially announced as May 6th by Dubai Media Office, after the Ramadan crescent moon was sighted on Sunday 5th May. If you are planning on visiting a Muslim country during the next month, or have Muslim friends, or colleagues, who...
by Asif Afzal | Aug 7, 2018 | Cross-Cultural Training, Language, Translation, UAE
Researchers have long considered that learning a new language can improve brain function, especially in the elderly. However, they now believe that there are a multitude of other health benefits to being bi-lingual. According to an article in the Journal of...
by Asif Afzal | Jul 14, 2018 | Cross-Cultural Training, Doing business, Language, Translation, UAE
According to the IMF, the six countries with the highest GDP over the last ten years have been Nauru, Ethiopia, Turkmenistan, Qatar, China and Uzbekistan. With two of these countries located in MENA, it is safe to say that Middle Eastern and North African territories...
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