We all know that writing engaging, accurate and contemporary web copy (or content) is essential to your online success, and while writing it yourself might seem like a good idea at first, it can soon become time-consuming, and challenging.
Another factor to consider, when writing your own web copy, is your use of languages. While English has long been considered the main-stay for online content, this has begun to change in recent years with just over 50% of online content available in English, and the rest made up from predominantly European languages, Arabic, and Asian.
Making use of the copywriting services, offered by a translation company, can give you many advantages over a standard translation service, saving you time and money, while ensuring your web copy is relevant and accurate, both in terms of language use, and actual content.
If you are branching out into new territories with your website, and are considering targeting the Arabic market, the five points below should reassure you that you’re making the best choice.
1. Arabic Language Online is Rising
There are 422 million Arabic speakers worldwide – it is the 5th most used language around the globe. If this isn’t enough to persuade you that Arabic copywriting is a good choice, then it is worth considering that with a 65% internet penetration rate (the 4th highest in the world), but an internet language use online of only 0.6% (17th in the world), there is a distinct shortfall of Arabic content available.
While many Middle Eastern inhabitants are fluent in English, it is worth remembering that, according to research, “most people prefer to buy online in their own language, and, in fact, the majority of people in some countries will pay more for a product with information in their own language”.
The vast difference between the number of Arabic speakers, and the amount of Arabic content online, combined with the research above, gives an indication of where investment is needed.
By producing Arabic content for your website, you are opening up endless possibilities for attracting potential customers, targeting a niche market, and increasing sales.
2. Arabic Copywriting Captures your Brand
Hiring a professional translation team to complete your Arabic copywriting, will give you more than just someone who can write great copy. The linguists have a vast understanding of the Arabic culture, are native-speakers of the language, comprehend the tone and nuances required to define your brand, and are excellent writers.
They will take the time to learn about your industry (if they aren’t already familiar with it), and discuss your business-centric concepts, so that they can really capture the essence of your brand.
At Creative Word, we have many industry-specific copywriters, who are also native Arabic speakers, which ensures they understand your sector, your audience, and your brand.
3. Trends, Styles and Copywriting
Running a business is time consuming. Keeping up with the online trends, new social media platforms, or even industry specific updates, often take a back seat to the actual day-to-day running of a business.
However, when you engage the services of a professional copywriter, you can stop worrying about whether you’ve researched a topic enough, sussed out all the new SEO updates on Google, or understood what’s trending on Twitter, as your copywriting team can do this on your behalf.
Their task is to recognise current trends, create engaging content, and keep you social media and blogs updated utilising these trends. This can save you hours of time, confusion, and money.
Using the copywriting services offered by an expert translation provider, will ensure that all your language, localisation, and content requirements are at the top of their game.
4. Grammar, Language and SEO
We’ve all read poorly translated articles online, and given a little shudder at the grammatical errors, spelling mistakes, and misunderstandings caused by a lack of linguistic knowledge.
An expert copywriter, who is also a native speaker of the language you require, will ensure you aren’t one of those sites that are littered with errors.
This high degree of accuracy, in both the language and grammar, will give you better SEO ratings, repeat custom, and promotes brand faith – all of which are good for business.
5. Persuasive Copywriting
The main purpose of web copy is to promote and drive sales. To do this you need to be able to write in a persuasive manner; pitching products, creating interest, and generating a feeling of genuine importance.
Professional copywriters understand the need for persuasive content – without focussing too heavily on sales – and can write content that will engage your customers, drive traffic to your site, avoids duplication, and is interesting, credible and influential.
By using copywriting services directly linked to a translation provider, you can be sure that they are able to navigate the regional linguistic, cultural, political, social and religious differences that exist in the Arabic-speaking world.
They will also be able to deal with varied industry sectors, ensuring that you get the best the content for your website.
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