3 Ways Website Translation and Multilingual SEO Improves your Business Reach - Creative Word

Taking your business global is a big step; translating websites for new audiences, localising social media or marketing materials, and appealing to a new market may seem a little overwhelming initially, but they’re vital steps in expanding into new overseas territories or even interacting with local customers for whom English may be a second language.

If you are considering moving into global markets, the following points will help you understand why translating and localising your website is essential, how it can improve your return on investment, and how professional translation can increase brand awareness and trust.

 

1. Website Translation and Localisation

Translating your website isn’t always enough to appeal to local audiences in new territories due to changeable factors such as regional dialects, demographics, religion, and so on.

In this instance, localisation is the best option for conversion as it offers a market-based adaption of products, language, advertising, and copy so that it is suitable for customers from a certain region.

For instance, if you are a UK based company looking to begin trading with a predominantly Arabic market then you would need to consider factors such as, Arabic dialect (there are at least 7 main ones), cultural difference (some Arabic countries have a more Western approach to life than others), and the demographics of your target audience (some Arab nations such as those in Dubai and the UAE have a young population with only a small percentage of nationals residing within the country).

Taking advice from a professional language service provider, that offers native-speaking linguists, is vital in order to ensure the translation and localisation of websites, products and marketing materials is done skilfully and without problems.

 

2. Multilingual SEO and ROI

Translating your website for customers is obviously vital, but often overlooked during initial stages of translation is the impact translation has on SEO ratings.

In order to optimise SEO ratings the search engine must recognise keywords on your site and your customers need to be able to find you when they search.

Writing copy on your site that increases your rank on search engines results and enables customer to locate your products or services is essential. Understanding these keywords (in the specified language and dialect) requires an intimate knowledge of language, culture and multilingual SEO strategies.

Professional translation providers can assist with the creation of multilingual web copy that scores well in SEO, appeals to local customers, and helps optimise your site.

You are also more likely to have an improved return on investment if you use a professional, experienced translation company as accuracy is guaranteed, meaning mistakes in grammar, spelling and cultural references will be limited.

 

3. Multilingual Websites Improve Brand Trust

Most research shows that customers tend to prefer to browse, and buy, from websites that are available in their native language, with up to 60% of people stating they rarely, or never, purchase from English-only sites.

These statistics highlight the improved credibility that is offered as a result of professionally translating and localising your website so that it is accessible to all potential customers – they are more inclined to trust websites that are available in their native language and can see that as an international company, you have invested in your brand in order to meet customer’s expectations and requirements.

Your company’s website is usually the first port of call for potential customers so it is vital that they can navigate it in a language that best suits them and that they can easily understand.

Investing in professional translation and localisation adds to the effectiveness and success of the translation process ensuring it is accurate, reliable and culturally acceptable.

 

If you would like to discuss options available from Creative Word for translation, localisation, or design of multilingual websites, please contact our experts here.