If your business operates within the global arena, it is likely you’ve already used translation services to improve access for customers and clients in foreign markets.
However, localisation is a more effective and comprehensive process which is especially beneficial for global businesses looking to ensure their customers have the best experience possible when using their website, selecting products, accessing customer services, or engaging with the brand’s social media accounts.
Localisation transforms the reach and appeal of your brand within a specific market, giving a more involved adaption than language translation as a standalone process.
In order to fully understand the localisation process and how it benefits global businesses, read on…
What is Localisation?
Translation is the process of adapting content, a document, or text from one language to another, but it only considers language – the words on the page or screen.
Localisation goes beyond language and converts the following factors for a specific market:
• Images and graphics – including places, people, landmarks, and so on.
• Design elements – ensuring the website/products/service appear as expected to the target audience.
• Currency – prices and purchasing options are tailored to suit the local market.
• Formatting – dates, times, phone numbers, address formats, and so on.
• Content – blogs, reviews, social media content, and more, are adapted to suit the new audience. This includes grammar, spelling, context, and cultural factors relevant to the new audience.
• Legal Regulations – local and regional laws and regulations relating to the business and market are adapted to ensure compliance and lawfulness.
• Cultural adaptions – cultural adaptions are made within the localisation process in order to accurately fit the audience’s expectation. This includes language, dialect, style, design, or technological aspects so that everything is as the customer would expect.
How does Localisation Benefit Global Businesses?
The aim of localisation is to develop a supreme user experience which drives traffic to your site, promotes your brand, and ensures you achieve your ultimate objectives.
Some of the many benefits of localisation for global businesses include:
• Gaining a competitive advantage.
• Increases global reach.
• Greater success in new locations and markets.
• Improves communication with clients, customers, and stakeholders.
• Improves customer satisfaction.
• Increases brand loyalty.
• Enhances customer services.
• Improves cultural awareness and adaption.
• Speeds up conversion processes and integration into additional markets.
• Improves local engagement with social media.
• Increases website traffic.
• Improves SEO.
• Maximises profitability.
Our team of expert translators are ready to help with your localisation project – contact us now to find out how we can benefit your global venture.
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