by Asif Afzal | Aug 6, 2020 | Interpreting, Language, Translation
The Conservative MP for Ynys Mon, Virginia Crosbie, has officially apologised for translation errors spotted by constituents on her Welsh Language website according to BBC news online. Virginia Crosby said the translation was an “automatic translation” and was “not...
by Asif Afzal | Jul 29, 2020 | Doing business, Language, Localization, Translation
The impact of the Covid-19 pandemic on communities, families, and individuals has been terrible and for many industries around the globe it has been almost catastrophic. One such industry is travel and tourism. The pandemic (and the following lockdown) has meant that...
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jul 17, 2020 | Doing business, Language, Translation
A recent article online, by Business Leader Magazine, suggests that the UK has moved closer to E-commerce dominance amid the Covid-19 pandemic and the ensuing high street lockdown. It blames the combined threat of “Brexit, stagnant real wages, and increasingly...
by Asif Afzal | Jul 9, 2020 | Interpreting, Language, Translation
Most people have heard of author Dan Brown and his Da Vinci Code novel series, but for those of us in the translation industry he is more famous for depositing translators in secret locations (to minimise the risk of leaked manuscripts), and the ensuing French movie...
by Asif Afzal | Jun 26, 2020 | Cross-Cultural Training, Doing business, Language
According to the Centre for Mental Health based in the UK, mental health problems at work cost UK economy £34.9bn last year. With the Covid-19 pandemic, and the ensuing restrictions on social interaction, furlough schemes, potential unemployment, and a rise in illness...
by Asif Afzal | Jun 19, 2020 | Cross-Cultural Training, Doing business, Language
Within the translation industry there is little that holds more value than effective communication. However, it isn’t only vital in our industry. Research has shown that a lack of effective communication within an organisation can “reduce productivity, lower moral and...
by Asif Afzal | Jun 11, 2020 | Doing business, Localization, Translation
Marketing trends change so quickly in today’s ‘instant’ world that it can be difficult for businesses to keep ahead of their competition but there are some factors, specifically linked to translation and localisation, that businesses must be aware of if they want...
by Asif Afzal | Jun 5, 2020 | Doing business, Language, Localization, Translation
The internet has created a space where a small business, employing a handful of people and centred in the UK, can market their niche product to an audience based in the Middle East, or anywhere else in the world. However, for companies once restricted to a local or...
by Asif Afzal | May 28, 2020 | Interpreting, Language, Localization, Translation
Virtually every country, industry and individual in the world has been affected by the Coronavirus and the ensuing global pandemic, including the translation industry and the linguists who work within it. Many people have been furloughed, made unemployed, lost...
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