by Asif Afzal | Sep 11, 2019 | Cross-Cultural Training, Language, Localization, Translation
Humour is a funny thing…what makes some of us crack up laughing, others find silly, annoying, or just plain stupid! Daliso Chaponda, the Malawian-born comedian who came third in Britain’s Got Talent in 2018, recently wrote an article for Chortle, the online site that...
by Asif Afzal | Sep 5, 2019 | Doing business, Interpreting, Localization, Translation
At Creative Word we strive for excellence with every translation and localisation project we complete, be it a short voice over translation for a work-based training DVD, or a localised marketing project for a multinational company. Our professional translation team...
by Asif Afzal | Aug 28, 2019 | Doing business, Interpreting, Language, Localization, Translation, UAE
When conducting business in a new country there can be a few things that you’ll notice people do differently. For instance, they might not shake hands as a form of greeting, they may exchange business cards with a high level of respect, and they might work within a...
by Asif Afzal | Aug 23, 2019 | Doing business, Language, Localization, Translation
As of June 2019, the internet penetration rate for the whole world was sitting at 57.3%. This means multilingual digital marketing and design are vital for every company wishing to make their mark on a global scale. When marketing and selling your product, or service,...
by Asif Afzal | Aug 16, 2019 | Doing business, Localization, Translation, UAE
If you are venturing into an Arabic market with your business the chances are you’re already considering translating web copy, marketing materials and customer service information. However, due to the vastness of the Arabic region, variation in dialects and cultural...
by Asif Afzal | Aug 6, 2019 | Copywriting, Language, Localization, Translation
Globalisation has become the norm for many businesses, but with such a competitive market, brands need to distinguish themselves from others, appeal to various cultures, and communicate to people using multiple languages, in order to be successful within a global...
by Asif Afzal | Jul 31, 2019 | Interpreting, Language, Translation
An article by Alzheimer’s Research UK has highlighted a study by scientists in Italy, which suggests that being bilingual could be beneficial in delaying Alzheimer’s, due to an increase in ‘cognitive reserve’. Earlier studies had shown how those that speak more than...
by Asif Afzal | Jul 29, 2019 | Cross-Cultural Training, Language, Translation
In the 1940s a linguist called Benjamin Lee Whorf claimed that speakers of the Hopi language (a Native American language spoken in North-Eastern America) and Native English speakers, view the world differently because of differences in their language. Since this time,...
by Asif Afzal | Jul 18, 2019 | Cross-Cultural Training, Doing business, Language
The law industry is a highly competitive field. To be successful there are a few essential skills you’ll require, alongside your law degree.These skills can be classified as ‘soft skills’ – they’re transferable which means they are important in many industries, but...
by Asif Afzal | Jul 10, 2019 | Interpreting, Language, Translation
A team from MIT and Google’s AI lab in Mountain View, California, have developed a machine-learning system which they’ve shown is capable of automatically deciphering ancient texts. According to MIT Technology Review, Jiaming Luo and Regina Barzilay from MIT, and Yuan...
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