by Asif Afzal | Jan 28, 2019 | Doing business, Language, Translation
Marketing your brand overseas is not a new concept; global giants such as, MacDonalds, Pepsi, Microsoft, and many others, have been doing it (largely successfully) for many years, but when it comes to smaller, international companies, knowing how much content needs...
by Asif Afzal | Jan 24, 2019 | Doing business, Language, Translation
Microsoft have recently announced a real-time translation feature, for subscribers of their Office 365 package, which will offer live subtitle translations and captions for PowerPoint presentations. While subtitles and captions aren’t necessarily new to PowerPoint,...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business
Lawyers can spend years training for their chosen profession – their ‘hard skills’, those that are job specific, are taught over this time, and become almost second-nature. However, being a good lawyer isn’t just about knowing how to do the job. This is where ‘soft...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business, Language
The world has become a very small place in the last decade or so, with instant communication, foreign assignments in every corner of the globe, and cross-cultural teams working together on projects within the same firm. This is all great news for most businesses –...
by Asif Afzal | Dec 21, 2018 | Doing business, Interpreting, Localization, Translation
Making the decision to use a professional translation company for your translation projects can seem like a big step, especially if you have always used in-house translators, or your company is making its first steps into foreign markets. However, it isn’t a decision...
by Asif Afzal | Dec 19, 2018 | Doing business, Language, Translation
If your company already manages all of your translation projects in-house, you might wonder why you’d ever need to outsource your translation requirements. Internal translations can be cost-effective, closely monitored, and issues can often be resolved almost...
by Asif Afzal | Dec 14, 2018 | Interpreting, Language, Localization, Translation
This blog forms part 2 of our Translation Terminology Guide, for those who are either interested in a career in translation, or interpretation, or those who are planning to use the services of a translation provider. Part 1 is available here, and gives an account of...
by Asif Afzal | Dec 12, 2018 | Interpreting, Language, Localization, Translation
The terminology used within many industries can appear overwhelming, especially if you are unfamiliar with the abbreviations, and technical terms used – this is also true for the translation industry. This two-part guide has been designed to assist those who...
by Asif Afzal | Dec 7, 2018 | Uncategorised
In an increasingly diverse workplace, we often expect our managers to be adept at dealing with conflict created by cultural difference, and handling sensitive issues around gender, religion, and sexual orientation. However, as any good manager will tell you, these...
by Asif Afzal | Dec 6, 2018 | Interpreting, Language, Localization, Translation
The Arabic language is a pluricentric language (or polycentric language), meaning that there are numerous standard forms which exist, often corresponding to different regions, and countries. This multitude of dialects can cause problems when businesses, or...
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