by Asif Afzal | Jul 25, 2018 | Doing business, Language, Translation
German-speaking officials in Brussels have mocked Theresa May’s government after a sub-standard translation of the new Brexit white paper was translated into other languages. According to The Independent, the attempt at providing translations of May’s Brexit plan,...
by Asif Afzal | Jul 25, 2018 | Doing business, Language, Translation
The UK Brexit vote, taken in June 2016, is still hotly debated in UK newspapers, Parliament, homes and businesses across the country. The outcome of the vote, and the ensuing implications for the UK, are as yet, still largely unknown and undetermined, however, the...
by Asif Afzal | Jul 17, 2018 | Doing business, Language, Localization, Translation
International marketers go to extraordinary lengths to create user-friendly, high-quality, culturally aware websites as they understand this is best for business. They know that by creating an exceptional user experience they are more likely to increase sales, retain...
by Asif Afzal | Jul 14, 2018 | Cross-Cultural Training, Doing business, Language, Translation, UAE
According to the IMF, the six countries with the highest GDP over the last ten years have been Nauru, Ethiopia, Turkmenistan, Qatar, China and Uzbekistan. With two of these countries located in MENA, it is safe to say that Middle Eastern and North African territories...
by Asif Afzal | Jul 9, 2018 | Cross-Cultural Training, Doing business, Localization, Translation
Context is vital in enabling understanding. Cultural norms, values and traditions impact upon our relationships, both personal and business; they influence the way we make decisions, affect our behaviour and our etiquettes, and are fundamental in making us a part of...
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