by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
by Asif Afzal | Apr 17, 2023 | Cross-Cultural Training, Language, UAE
The constant need for cultural awareness was highlighted by the Princess of Wales on a recent visit to the Hayes Muslim Centre in West London, where she was refused a handshake by one of the Islamic community leaders. While this action might sound like a rebuff (to...
by Asif Afzal | Dec 22, 2022 | Cross-Cultural Training, Localization, UAE
Christmas is the most wonderful time of year (according to the song) and this is most certainly true when celebrating Christmas in Dubai. While there’s definitely no chance of a white Christmas, at least not outside of the Mall of the Emirates Ski Dubai resort, there...
by Asif Afzal | Oct 27, 2022 | Cross-Cultural Training, Doing business, Language
International business was once solely the domain of global brands with thousands of employees and multimillion-pound marketing budgets, however nowadays, even small firms deal with global supply chains, international personnel, partnerships, clients, and customers on...
by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
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