by Asif Afzal | Mar 25, 2019 | Doing business, Language, Localization, Translation
Within the translation industry, project management is frequently used by translation providers to help identify client’s requirements, organise an action plan, ensure the plan stays on target, and to successfully deliver the final project. The difficulties associated...
by Asif Afzal | Mar 18, 2019 | Doing business, Localization, Translation
Global expansion is often the dream of most talented business owners – it brings the possibility of diversification, new markets, increased revenue, foreign investment opportunities, access to new talent, and further prestige for your firm. However, with overseas...
by Asif Afzal | Mar 11, 2019 | Doing business, Language, Localization, Translation
Global brands such as Nike, Coca-Cola, Google, Amazon and Huawei understand the power of a localised marketing campaign – this is why we are all so familiar with their products, services, and brand. However, it isn’t just leading companies that should consider the...
by Asif Afzal | Mar 5, 2019 | Language, Translation
The popular Chinese messaging App, WeChat, has issued a formal apology after a translation hitch meant some English words were mistranslated in Chinese on March 3rd. The hitch, which offered mistranslations such as, ‘you are so Kris Wu’ being translated into ‘you’re...
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