by Asif Afzal | Jul 29, 2020 | Doing business, Language, Localization, Translation
The impact of the Covid-19 pandemic on communities, families, and individuals has been terrible and for many industries around the globe it has been almost catastrophic. One such industry is travel and tourism. The pandemic (and the following lockdown) has meant that...
by Asif Afzal | Jul 24, 2020 | Doing business, Language, Localization, Translation
Multilingual marketing is vital when conducting international business; a Common Sense Advisory research study showed that over 75% of consumers choose not to purchase from websites which aren’t available in their native language, and that more than “60% rarely or...
by Asif Afzal | Jul 17, 2020 | Doing business, Language, Translation
A recent article online, by Business Leader Magazine, suggests that the UK has moved closer to E-commerce dominance amid the Covid-19 pandemic and the ensuing high street lockdown. It blames the combined threat of “Brexit, stagnant real wages, and increasingly...
by Asif Afzal | Jul 9, 2020 | Interpreting, Language, Translation
Most people have heard of author Dan Brown and his Da Vinci Code novel series, but for those of us in the translation industry he is more famous for depositing translators in secret locations (to minimise the risk of leaked manuscripts), and the ensuing French movie...
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