by Asif Afzal | Nov 28, 2019 | Doing business, Language, Localization, Translation
If you’ve used professional translation services in the past you may have heard your provider talk about transcreation, especially if it was in relation to a multilingual marketing project or an adaption of an advertising campaign for another culture, but you may not...
by Asif Afzal | Nov 21, 2019 | Doing business, Language, Localization, Translation
Internet penetration rates for regions such as Asia, the Middle East and Eastern Europe have seen vast leaps in recent years of up to 87.7% with this increase leading to new language availability online, and the possibility of new sales avenues for businesses looking...
by Asif Afzal | Nov 15, 2019 | Doing business, Language, Localization, Translation
Moving into a global marketplace requires more than language translation. To connect with new audiences you must localise your message, so that it is culturally relevant, fits with their perceived ideas, and meets, or exceeds, their expectations. This doesn’t just...
by Asif Afzal | Nov 8, 2019 | Doing business, Language, Translation, UAE
A recent article on the Gloucestershire Live website highlighted the promising opportunities for businesses hoping to trade with Arab nations such as the UAE, after a Cheltenham based father and son team, who invented ‘hangover cure’ drink, won a £4.29m...
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