by Asif Afzal | Mar 8, 2024 | Copywriting, Interpreting, Language, Localization
A British linguistics expert says that swearwords are increasingly used for emphasis and to build social bonds, rather than to insult, and that swearing is more widely acceptable today. According to an article by the Guardian online, swearing has become more...
by Asif Afzal | Feb 29, 2024 | Doing business, Interpreting, Language, Localization, Transcription, Translation
If you are new to language services such as translation and localisation, or have never used a Language Services Provider (LSP) for your previous translation projects, you might be wondering what translation project management is and how it will benefit your project....
by Asif Afzal | Feb 15, 2024 | Copywriting, Interpreting, Language, Localization, Translation
Creating a translation style guide and terminology glossary is crucial for ensuring consistency and accuracy in translated and localised content. These resources help your Language Services Provider (LSP) understand your preferred style, tone of voice, visual...
by Asif Afzal | Jan 29, 2024 | Copywriting, Doing business, Interpreting, Language, Localization, Translation
An effective market entry strategy is crucial for businesses seeking expansion into new overseas markets. A well-devised, strategic plan, designed to increase the chance of success in a particular market, will help promote a competitive advantage, introduce products...
by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
by Asif Afzal | Aug 21, 2023 | Doing business, Interpreting, Language, Localization, Translation, UAE
Over the last couple of decades, the Arabic language and translation have been in high demand; Arabic-speaking nations play a vital role in the world economy, Arabic is ranked number 5 on the Power Language Index (and is expected to stay in this position until at...
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