by Asif Afzal | Aug 23, 2024 | Doing business, Language, Localization, Translation
Translation is often seen as a highly technical process, focusing primarily on factual accuracy in order to convey a precise meaning. However, great translation strives to reveal deeper meanings, beyond the literal interpretation, in order to ignite emotion and...
by Asif Afzal | Aug 6, 2024 | Cross-Cultural Training, Doing business, Interpreting, Language, Localization, Transcription, Translation
A recent report, commissioned by the British Council, and prepared by Teresa Tinsley and Kathryn Board of Alcantara Communications, highlights which languages the UK needs most for the future, and why. There are few people who would deny that the UK needs more of its...
by Asif Afzal | Jul 26, 2024 | Copywriting, Doing business, Interpreting, Localization, Transcription, Translation
The digital world of today demands a vibrant, strong online presence from global businesses, and this is especially vital when branching out into new, overseas markets. In order to appeal to diverse audiences, transcend language barriers, and accurately meet (or...
by Asif Afzal | Jun 7, 2024 | Doing business, Language, Transcription, Translation
Transcription and translation are similar processes offered by professional Language Services Providers (LSPs) yet there are important differences which are necessary to understand when utilising these services to ensure you get the results you want. These two...
by Asif Afzal | May 17, 2024 | Doing business, Interpreting, Language, Translation
Face-to-face interpreting saw a reduction in use during the Covid pandemic and has still not fully recovered to pre-pandemic levels, yet there are specific benefits to using face-to-face interpreting that shouldn’t be overlooked. Below, we investigate some of these...
by Asif Afzal | Apr 30, 2024 | Doing business, Interpreting, Language, Translation
Language Services Providers (LSPs) offer a myriad of language options to businesses, individuals, and organisations in order to meet the needs of their diverse clients around the world. These services include translation, localisation, design, copywriting,...
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