by Asif Afzal | Aug 23, 2024 | Doing business, Language, Localization, Translation
Translation is often seen as a highly technical process, focusing primarily on factual accuracy in order to convey a precise meaning. However, great translation strives to reveal deeper meanings, beyond the literal interpretation, in order to ignite emotion and...
by Asif Afzal | Aug 6, 2024 | Cross-Cultural Training, Doing business, Interpreting, Language, Localization, Transcription, Translation
A recent report, commissioned by the British Council, and prepared by Teresa Tinsley and Kathryn Board of Alcantara Communications, highlights which languages the UK needs most for the future, and why. There are few people who would deny that the UK needs more of its...
by Asif Afzal | Jul 26, 2024 | Copywriting, Doing business, Interpreting, Localization, Transcription, Translation
The digital world of today demands a vibrant, strong online presence from global businesses, and this is especially vital when branching out into new, overseas markets. In order to appeal to diverse audiences, transcend language barriers, and accurately meet (or...
by Asif Afzal | Jul 5, 2024 | Language, Localization, Translation
On June 4, the Verkhovna Rada passed the second reading of draft law 9432 relating to the functioning of the English language in Ukraine and was supported by 236 MPs. According to an online article by RBC-Ukraine, the new law was first registered by Volodymyr...
by Asif Afzal | Jun 28, 2024 | Interpreting, Language, Localization, Transcription, Translation
Today’s fast-paced, global business environment means translation agencies are busier than ever, and they face a growing range of challenges when handling their client’s vital translation projects. However, professional translation agencies are able to employ a...
by Asif Afzal | Jun 7, 2024 | Doing business, Language, Transcription, Translation
Transcription and translation are similar processes offered by professional Language Services Providers (LSPs) yet there are important differences which are necessary to understand when utilising these services to ensure you get the results you want. These two...
by Asif Afzal | May 17, 2024 | Doing business, Interpreting, Language, Translation
Face-to-face interpreting saw a reduction in use during the Covid pandemic and has still not fully recovered to pre-pandemic levels, yet there are specific benefits to using face-to-face interpreting that shouldn’t be overlooked. Below, we investigate some of these...
by Asif Afzal | Apr 30, 2024 | Doing business, Interpreting, Language, Translation
Language Services Providers (LSPs) offer a myriad of language options to businesses, individuals, and organisations in order to meet the needs of their diverse clients around the world. These services include translation, localisation, design, copywriting,...
by Asif Afzal | Apr 10, 2024 | Cross-Cultural Training, Doing business
Investing in training for your leadership and management teams is vital to the future success of your business and the cohesion of your workforce. This article explores the benefits of leadership training; why it is important and how to create an effective training...
by Asif Afzal | Mar 28, 2024 | Cross-Cultural Training, Language, Localization, Transcription, Translation
Think of all the best apps you’ve got on your mobile at present; Uber, Deliveroo, Amazon, Facebook, and many, many more and they all have one thing in common – app localisation. What makes them such a global success is their ability to connect with customers at a...
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