by Asif Afzal | Apr 10, 2024 | Cross-Cultural Training, Doing business
Investing in training for your leadership and management teams is vital to the future success of your business and the cohesion of your workforce. This article explores the benefits of leadership training; why it is important and how to create an effective training...
by Asif Afzal | Mar 28, 2024 | Cross-Cultural Training, Language, Localization, Transcription, Translation
Think of all the best apps you’ve got on your mobile at present; Uber, Deliveroo, Amazon, Facebook, and many, many more and they all have one thing in common – app localisation. What makes them such a global success is their ability to connect with customers at a...
by Asif Afzal | Mar 8, 2024 | Copywriting, Interpreting, Language, Localization
A British linguistics expert says that swearwords are increasingly used for emphasis and to build social bonds, rather than to insult, and that swearing is more widely acceptable today. According to an article by the Guardian online, swearing has become more...
by Asif Afzal | Feb 29, 2024 | Doing business, Interpreting, Language, Localization, Transcription, Translation
If you are new to language services such as translation and localisation, or have never used a Language Services Provider (LSP) for your previous translation projects, you might be wondering what translation project management is and how it will benefit your project....
by Asif Afzal | Feb 15, 2024 | Copywriting, Interpreting, Language, Localization, Translation
Creating a translation style guide and terminology glossary is crucial for ensuring consistency and accuracy in translated and localised content. These resources help your Language Services Provider (LSP) understand your preferred style, tone of voice, visual...
by Asif Afzal | Jan 29, 2024 | Copywriting, Doing business, Interpreting, Language, Localization, Translation
An effective market entry strategy is crucial for businesses seeking expansion into new overseas markets. A well-devised, strategic plan, designed to increase the chance of success in a particular market, will help promote a competitive advantage, introduce products...
by Asif Afzal | Jan 22, 2024 | Doing business, Language, Localization, Translation
It is rare to find a business with an open-ended budget for their translation project – in the current financial climate, most of us want to save money while still maintaining a high-quality and accurate translation. This article explores a few tips for saving money...
by Asif Afzal | Dec 11, 2023 | Copywriting, Doing business, Language
Native language copywriting campaigns have increased in popularity over the last couple of years, most probably due to the fact that they are so effective. As its name suggests, native language copywriting campaigns are marketing ads which have the look, sound and...
by Asif Afzal | Nov 27, 2023 | Copywriting, Doing business, Language, Localization, Translation
Bilingual employees, overseas teams, or even friends and family, are often called upon to perform translation tasks for budget-conscious businesses but DIY translations can have a negative impact on your brand, your business and potential sales. If this situation...
by Asif Afzal | Nov 8, 2023 | Doing business, Language, Localization, Translation
Machine translation (MT) is the use of computer software or artificial intelligence to automatically translate text or speech from one language (known as the source) into another (the target language). Machine translation provides translations based on computer...
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