by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation
Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
by Asif Afzal | Jun 25, 2019 | Language, Localization, Translation
Google Translate users spotted an alarming mistake when entering the phrase “I am sad to see Hong Kong become part of China” into the multilingual machine translation service a few days ago (June 14th). According to France 24, when the phrase was translated into both...
by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE
Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
by Asif Afzal | Jun 5, 2019 | Cross-Cultural Training, Language, UAE
Millions of Muslims around the world are welcoming Eid al-Fitr after the long month of Ramadan. Eid al-Fitr, which in Arabic means “festival of the breaking of the fast” is one of the biggest religious festivals observed in the Islamic faith and marks the end of...
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