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Home » Blog » Archives for June 2019

Speaking their Language – Customer Support

Speaking their Language – Customer Support

by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation

Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
Google Translate Confused by Emotions in Hong Kong

Google Translate Confused by Emotions in Hong Kong

by Asif Afzal | Jun 25, 2019 | Language, Localization, Translation

Google Translate users spotted an alarming mistake when entering the phrase “I am sad to see Hong Kong become part of China” into the multilingual machine translation service a few days ago (June 14th). According to France 24, when the phrase was translated into both...
New “Aladdin” Movie Shows Improved Awareness of Arab Culture

New “Aladdin” Movie Shows Improved Awareness of Arab Culture

by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE

Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
Eid al-Fitr – What it Means and How it is Observed

Eid al-Fitr – What it Means and How it is Observed

by Asif Afzal | Jun 5, 2019 | Cross-Cultural Training, Language, UAE

Millions of Muslims around the world are welcoming Eid al-Fitr after the long month of Ramadan. Eid al-Fitr, which in Arabic means “festival of the breaking of the fast” is one of the biggest religious festivals observed in the Islamic faith and marks the end of...

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