by Asif Afzal | Mar 28, 2024 | Cross-Cultural Training, Language, Localization, Transcription, Translation
Think of all the best apps you’ve got on your mobile at present; Uber, Deliveroo, Amazon, Facebook, and many, many more and they all have one thing in common – app localisation. What makes them such a global success is their ability to connect with customers at a...
by Asif Afzal | Mar 8, 2024 | Copywriting, Interpreting, Language, Localization
A British linguistics expert says that swearwords are increasingly used for emphasis and to build social bonds, rather than to insult, and that swearing is more widely acceptable today. According to an article by the Guardian online, swearing has become more...
by Asif Afzal | Feb 29, 2024 | Doing business, Interpreting, Language, Localization, Transcription, Translation
If you are new to language services such as translation and localisation, or have never used a Language Services Provider (LSP) for your previous translation projects, you might be wondering what translation project management is and how it will benefit your project....
by Asif Afzal | Feb 15, 2024 | Copywriting, Interpreting, Language, Localization, Translation
Creating a translation style guide and terminology glossary is crucial for ensuring consistency and accuracy in translated and localised content. These resources help your Language Services Provider (LSP) understand your preferred style, tone of voice, visual...
by Asif Afzal | Jan 29, 2024 | Copywriting, Doing business, Interpreting, Language, Localization, Translation
An effective market entry strategy is crucial for businesses seeking expansion into new overseas markets. A well-devised, strategic plan, designed to increase the chance of success in a particular market, will help promote a competitive advantage, introduce products...
by Asif Afzal | Jan 22, 2024 | Doing business, Language, Localization, Translation
It is rare to find a business with an open-ended budget for their translation project – in the current financial climate, most of us want to save money while still maintaining a high-quality and accurate translation. This article explores a few tips for saving money...
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