by Asif Afzal | Dec 11, 2023 | Copywriting, Doing business, Language
Native language copywriting campaigns have increased in popularity over the last couple of years, most probably due to the fact that they are so effective. As its name suggests, native language copywriting campaigns are marketing ads which have the look, sound and...
by Asif Afzal | Nov 27, 2023 | Copywriting, Doing business, Language, Localization, Translation
Bilingual employees, overseas teams, or even friends and family, are often called upon to perform translation tasks for budget-conscious businesses but DIY translations can have a negative impact on your brand, your business and potential sales. If this situation...
by Asif Afzal | Nov 8, 2023 | Doing business, Language, Localization, Translation
Machine translation (MT) is the use of computer software or artificial intelligence to automatically translate text or speech from one language (known as the source) into another (the target language). Machine translation provides translations based on computer...
by Asif Afzal | Oct 31, 2023 | Copywriting, Doing business, Language, Localization, Translation
Multimedia localisation is the process of adapting multimedia content, such as videos, audio, images, and interactive apps, to make them culturally and linguistically suitable for a specific target audience in a different region or country. The localisation process...
by Asif Afzal | Oct 18, 2023 | Cross-Cultural Training, Doing business, Language, Localization, Transcription, Translation
Just like cooking a good meal requires quality ingredients, blended according to the recipe and then cooked to perfection, achieving a quality translation is no different. In order to turn out the best results every time with your translation projects, a few key...
by Asif Afzal | Sep 29, 2023 | Cross-Cultural Training, Interpreting, Language, Localization, Transcription, Translation
Although it was only first introduced in 2017, International Translation Day is more relevant than ever as it highlights how language and cultural understanding have been necessary in shaping our interconnected world over the last few years. For instance, scientific...
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