by Asif Afzal | Feb 25, 2022 | Doing business, Language, Localization, Translation
A recent article in Forbes, suggests that language can be a limiting factor in the quality of service a customer receives. Considering the value which customers now place on customer experience (and the detrimental effect a negative experience can have on brand image)...
by Asif Afzal | Feb 16, 2022 | Doing business, Language, Localization, Translation
Google Translate is probably the first thing that pops into your head when thinking about translation and it is an extremely useful tool, up to a point. However, if you are considering using translation services within a business setting, it is probably best avoided....
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