by Asif Afzal | Dec 30, 2020 | Doing business, Language, Localization, Translation, UAE
Creating an effective Arabic digital marketing strategy is vital if you wish to succeed in the Middle East. Reaching your intended audience and ensuring your message is understood by customers who may be unfamiliar with your brand, product or service, is essential....
by Asif Afzal | Dec 18, 2020 | Cross-Cultural Training, Language
Languages are constantly in flux. Changes in lexical meaning alter with each generation, even within the same culture or social group, and languages evolve as new words are developed in line with technology or are borrowed from other languages. Generation by...
by Asif Afzal | Dec 11, 2020 | Language, Localization, Translation
You only have to look at the success of online platforms such as, YouTube to realise that digital video has become hugely popular over the last few years and businesses have fast realised that it is a great way to engage with potential customers. A recent report that...
by Asif Afzal | Dec 4, 2020 | Doing business, Language, Localization, Translation
No matter where you’re based in the world, it is likely you’ve heard of the retail giant Amazon and are familiar with your country’s Amazon website or their Amazon Global distribution which ships to every continent in the world. Amazon are the ultimate global company...
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