The impact of the Covid-19 pandemic on communities, families, and individuals has been terrible and for many industries around the globe it has been almost catastrophic. One such industry is travel and tourism.
The pandemic (and the following lockdown) has meant that many of us have had to cancel our spring and summer breaks and avoid air travel which has had a disastrous effect on the travel and tourism industry.
However, with international travel being reinstated over the coming weeks as countries begin to open their borders again, there are added pressures on those in the tourism industry to ensure visitors safety and wellbeing.
One essential part of keeping travellers safe will be the accurate communication of safety measures, restrictions and new government guidelines surrounding the virus.
For example, hotels will need to ensure guests are fully aware of social distancing measures, expectations for personal hygiene (hand sterilising, the wearing of masks, and so on) and company policies regarding communal spaces, so if this information isn’t accurately translated there is likely to be confusion among guests and the possibility of increased risk of infection.
To ensure travellers, guests, customers and staff stay safe, it will be vital that those operating under the travel and tourism banner, offer accurate, expertly translated information in a variety of languages.
Professional Translations for Travel Safety
We have all been on holiday and had a good laugh at some of the strange translations that we’ve found on menus, in hotel reception areas or on signs in public places.
But, with Covid-19, there is a serious need for professional translation.
Ensuring that holidaymakers understand the laws, and follow the recommended guidelines, will be essential in avoiding further outbreaks of the virus.
Accurately communicating social distancing rules, one way systems, curfews, hygiene expectations, and so on, will all require a translation that is linguistically and grammatically correct, succinct and precise.
Translations for the Travel Industry
Travel and tourism firms that are serious about attracting and retaining customers know how important it is to use a professional language services provider for all their translations.
If you are able to entice and engage potential travel customers with the right images, words, products or services then you are more than half way to earning their business.
Translation of marketing materials, websites, brochures, and so on, should all be completed by a translator who is a native-speaker of the language, with a deep understanding of the country’s culture and people.
It is also worth considering broadening your market reach by adopting a multilingual policy for translations. Multilingual marketing for overseas guests is well worth the investment, opening new avenues for business.
If you would like to speak to one of our expert translators regarding your travel and tourism translation requirements, please contact us.
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