by Asif Afzal | Aug 28, 2019 | Doing business, Interpreting, Language, Localization, Translation, UAE
When conducting business in a new country there can be a few things that you’ll notice people do differently. For instance, they might not shake hands as a form of greeting, they may exchange business cards with a high level of respect, and they might work within a...
by Asif Afzal | Aug 23, 2019 | Doing business, Language, Localization, Translation
As of June 2019, the internet penetration rate for the whole world was sitting at 57.3%. This means multilingual digital marketing and design are vital for every company wishing to make their mark on a global scale. When marketing and selling your product, or service,...
by Asif Afzal | Aug 16, 2019 | Doing business, Localization, Translation, UAE
If you are venturing into an Arabic market with your business the chances are you’re already considering translating web copy, marketing materials and customer service information. However, due to the vastness of the Arabic region, variation in dialects and cultural...
by Asif Afzal | Aug 6, 2019 | Copywriting, Language, Localization, Translation
Globalisation has become the norm for many businesses, but with such a competitive market, brands need to distinguish themselves from others, appeal to various cultures, and communicate to people using multiple languages, in order to be successful within a global...
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