by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation
Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
by Asif Afzal | Jun 25, 2019 | Language, Localization, Translation
Google Translate users spotted an alarming mistake when entering the phrase “I am sad to see Hong Kong become part of China” into the multilingual machine translation service a few days ago (June 14th). According to France 24, when the phrase was translated into both...
by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE
Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
by Asif Afzal | Jun 5, 2019 | Cross-Cultural Training, Language, UAE
Millions of Muslims around the world are welcoming Eid al-Fitr after the long month of Ramadan. Eid al-Fitr, which in Arabic means “festival of the breaking of the fast” is one of the biggest religious festivals observed in the Islamic faith and marks the end of...
by Asif Afzal | May 30, 2019 | Doing business, Language, Localization, Translation
Going global with your company is a big decision – the potential impact on projected sales, new customer expectations, different product ranges, diverse employees, and language complications can sometimes seem a little overwhelming at first. However, the benefits far...
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