by Asif Afzal | Feb 7, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
Perhaps you have just completed a degree in Arabic, or maybe you are someone who has lived most of your life in a country to which you aren’t native? Either way, if you are highly proficient in two or more languages there is a possibility that you are looking to find...
by Asif Afzal | Jan 28, 2019 | Doing business, Language, Translation
Marketing your brand overseas is not a new concept; global giants such as, MacDonalds, Pepsi, Microsoft, and many others, have been doing it (largely successfully) for many years, but when it comes to smaller, international companies, knowing how much content needs...
by Asif Afzal | Jan 24, 2019 | Doing business, Language, Translation
Microsoft have recently announced a real-time translation feature, for subscribers of their Office 365 package, which will offer live subtitle translations and captions for PowerPoint presentations. While subtitles and captions aren’t necessarily new to PowerPoint,...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business
Lawyers can spend years training for their chosen profession – their ‘hard skills’, those that are job specific, are taught over this time, and become almost second-nature. However, being a good lawyer isn’t just about knowing how to do the job. This is where ‘soft...
by Asif Afzal | Dec 31, 2018 | Cross-Cultural Training, Doing business, Language
The world has become a very small place in the last decade or so, with instant communication, foreign assignments in every corner of the globe, and cross-cultural teams working together on projects within the same firm. This is all great news for most businesses –...
by Asif Afzal | Dec 21, 2018 | Doing business, Interpreting, Localization, Translation
Making the decision to use a professional translation company for your translation projects can seem like a big step, especially if you have always used in-house translators, or your company is making its first steps into foreign markets. However, it isn’t a decision...
Recent Comments