by Asif Afzal | Dec 18, 2020 | Cross-Cultural Training, Language
Languages are constantly in flux. Changes in lexical meaning alter with each generation, even within the same culture or social group, and languages evolve as new words are developed in line with technology or are borrowed from other languages. Generation by...
by Asif Afzal | Dec 11, 2020 | Language, Localization, Translation
You only have to look at the success of online platforms such as, YouTube to realise that digital video has become hugely popular over the last few years and businesses have fast realised that it is a great way to engage with potential customers. A recent report that...
by Asif Afzal | Dec 4, 2020 | Doing business, Language, Localization, Translation
No matter where you’re based in the world, it is likely you’ve heard of the retail giant Amazon and are familiar with your country’s Amazon website or their Amazon Global distribution which ships to every continent in the world. Amazon are the ultimate global company...
by Asif Afzal | Nov 27, 2020 | Doing business, Language, UAE
The UAE are now beginning to allow employers to hire staff from overseas, for the first time in seven months, since the Covid-19 pandemic and the ensuing lockdown measures which were instigated earlier this year in March. According to a press release made by the...
by Asif Afzal | Nov 19, 2020 | Language, Localization, Translation
The Arabic language is the 4th most used language online according to current statistics and with more than 420 million speakers worldwide it is easy to see why. It is also the official language of 26 countries worldwide including the United Arab Emirates, Saudi...
by Asif Afzal | Nov 10, 2020 | Language, Translation
According to a recent online article, thousands of Arabic-speaking Californian voters will need their ballots translated before they are able to cast a truly informed vote. The article blames the lack of Arabic translation on Trump’s government, who it claims has...
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