by Asif Afzal | Nov 21, 2019 | Doing business, Language, Localization, Translation
Internet penetration rates for regions such as Asia, the Middle East and Eastern Europe have seen vast leaps in recent years of up to 87.7% with this increase leading to new language availability online, and the possibility of new sales avenues for businesses looking...
by Asif Afzal | Nov 15, 2019 | Doing business, Language, Localization, Translation
Moving into a global marketplace requires more than language translation. To connect with new audiences you must localise your message, so that it is culturally relevant, fits with their perceived ideas, and meets, or exceeds, their expectations. This doesn’t just...
by Asif Afzal | Oct 31, 2019 | Doing business, Language, Localization, Translation
Arabic is the native language for almost 30 countries worldwide, is spoken by more than 400 million people, is one of 7 official languages of the United Nations, and is becoming pivotal for world-class business, finance and technology. Countries such as, Dubai, are...
by Asif Afzal | Oct 25, 2019 | Doing business, Language, Localization, Translation
It is a well-known fact, that as consumers, we prefer to purchase from websites that have content, products, prices and information available in our native language. The appeal is increased if we are able to interact with customer services and the website is...
by Asif Afzal | Oct 15, 2019 | Doing business, Language, Localization, Translation
Taking your business global is a big step; translating websites for new audiences, localising social media or marketing materials, and appealing to a new market may seem a little overwhelming initially, but they’re vital steps in expanding into new overseas...
by Asif Afzal | Oct 8, 2019 | Language, Localization, Translation
Translation is not as straight forward as it may first appear – especially if you are trying to translate a colloquial phrase or idiom. Accurately translating from one language to another means that the original message must be truthfully conveyed for a new reader. In...
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