by Asif Afzal | Jun 21, 2021 | Doing business, Language, Localization, Translation
Globalisation is the norm for firms in today’s world, yet many still fail to master the intricacies of website translation for their target market. Multilingual audiences don’t want a ‘one size fits all’ approach to website translation – they expect a site that meets...
by Asif Afzal | Jun 7, 2021 | Doing business, Language, Localization, Translation
Almost everyone these days owns a smartphone, and developers are quick to produce mobile apps which can be used globally for everything from checking your emails to buying from your favourite online store with one click. There is an app for almost everything! However,...
by Asif Afzal | May 28, 2021 | Doing business, Language, Localization, Translation
If your firm has a multilingual, global customer base then the answer to this question is most definitely “Yes, you should translate your business blog” as this is an essential component in attracting international customers, improving brand trust and recognition, and...
by Asif Afzal | May 14, 2021 | Interpreting, Language, Localization, Translation, UAE
A recent article by the Khaleej Times has highlighted the efforts made by UAE Minister for Culture and Youth, Noura bint Mohammed Al Kaabi, to promote and preserve the Arabic language. The article explores the “current status of the Arabic language”, highlighting how...
by Asif Afzal | Apr 12, 2021 | Language, Localization, Translation
At the end of March it was the national census in the UK, where every household completes the government’s questionnaire collecting data about age, gender, education, health and language of their citizens so they can form a reliable image of a complex and rapidly...
by Asif Afzal | Feb 24, 2021 | Doing business, Language, Localization, Translation
In 2018, more than 664,974 new businesses were registered in the United Kingdom, of these, around 50% will survive the first five years of trading with the number reducing to 33% by the time ten years has passed. So, what is that makes the 33% successful over the long...
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