by Asif Afzal | Aug 6, 2019 | Copywriting, Language, Localization, Translation
Globalisation has become the norm for many businesses, but with such a competitive market, brands need to distinguish themselves from others, appeal to various cultures, and communicate to people using multiple languages, in order to be successful within a global...
by Asif Afzal | Jul 31, 2019 | Interpreting, Language, Translation
An article by Alzheimer’s Research UK has highlighted a study by scientists in Italy, which suggests that being bilingual could be beneficial in delaying Alzheimer’s, due to an increase in ‘cognitive reserve’. Earlier studies had shown how those that speak more than...
by Asif Afzal | Jul 29, 2019 | Cross-Cultural Training, Language, Translation
In the 1940s a linguist called Benjamin Lee Whorf claimed that speakers of the Hopi language (a Native American language spoken in North-Eastern America) and Native English speakers, view the world differently because of differences in their language. Since this time,...
by Asif Afzal | Jul 10, 2019 | Interpreting, Language, Translation
A team from MIT and Google’s AI lab in Mountain View, California, have developed a machine-learning system which they’ve shown is capable of automatically deciphering ancient texts. According to MIT Technology Review, Jiaming Luo and Regina Barzilay from MIT, and Yuan...
by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation
Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
by Asif Afzal | Jun 25, 2019 | Language, Localization, Translation
Google Translate users spotted an alarming mistake when entering the phrase “I am sad to see Hong Kong become part of China” into the multilingual machine translation service a few days ago (June 14th). According to France 24, when the phrase was translated into both...
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