by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE
Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
by Asif Afzal | May 30, 2019 | Doing business, Language, Localization, Translation
Going global with your company is a big decision – the potential impact on projected sales, new customer expectations, different product ranges, diverse employees, and language complications can sometimes seem a little overwhelming at first. However, the benefits far...
by Asif Afzal | May 24, 2019 | Interpreting, Language, Translation
At first glance, the Arabic and English languages seem as far apart in composition as the regions themselves are on a map. However, the influence of the Arabic language on certain English words should not be overlooked as it gives a valuable insight into our shared...
by Asif Afzal | May 21, 2019 | Language, Localization, Translation
Amazon Polly is a cloud language service which uses 59 voices, in 29 languages, to convert written content into human-like speech. The service added the Arabic language, in the form of ‘Zeina’, an Arabic female-sounding voice, on April 17th 2019. According to the...
by Asif Afzal | Apr 18, 2019 | Doing business, Language, Localization, Translation
Many smaller e-commerce companies miss out on potential global sales, primarily due to failing to translate and localise their business for new international markets. Exports of goods and services from the UK are worth £620.2 billion (as of March 2018) and show no...
by Asif Afzal | Apr 8, 2019 | Doing business, Language, Localization, Translation
The English language is considered to be one of the most widely recognised around the world; it is used by NATO, the UN, and the EU as one of their official languages, it is the most frequently used language online, and around 1.5 billion people speak English as...
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