Creating a multilingual website enables your brand to reach new audiences, target international customers and expand your global presence.
Your brand will benefit from using a Professional Language Services Provider (LSP) to create a multilingual design with accurate translation, and effective localisation, for specific audiences and regions.
Customers purchase from (and return to) websites in their native language, with easy navigation, that ranks well on search engines, and functions as they expect.
If your website doesn’t meet their expectations, you’ll lose their custom!
Some of the benefits of using an LSP for multilingual website design are obvious; an accurate translation and localisation from your source language to your target language is the main one, but there are many others.
Below, you’ll find a few more…
1. Consistency
Regardless of location and language, your brand and website should be instantly recognisable.
Customers look for consistency of brand message, user-experience and design – they want to feel comfortable on your site and know they are getting the same experience that customers receive in your home territory.
A quality, dependable LSP can help you achieve this consistency across multiple languages and locations.
2. Communication
In order to successfully market your products or services to an international audience you’ll need to be able to communicate with them. You need to speak their language!
While the English language still dominates the internet there are millions of internet users around the globe who prefer not to purchase from English-language only websites. you could, potentially, be missing out on millions of new customers.
Customers want to experience your website, marketing materials, social media posts, products and customer services in their native language.
In this way they can understand your brand and participate in a shared experience with other customers all over the world.
3. Satisfaction
Using a Professional Language Services Provider for your multilingual website design gives greater assurance of satisfaction for both your firm and your customers.
A professionally localised website that has been adapted for a particular audience offers customers the opportunity to fully participate in their online experience, within a culturally appropriate setting, while meeting or exceeding their language expectations.
Customer satisfaction is a top priority if you want glowing reviews, new trade and repeat business.
4. Search Engine Optimisation
Multilingual websites require new keywords, an understanding of customer’s search terms, and knowledge of different search engines used for different languages or regions.
LSPs, such as Creative Word, ensure that multilingual website design encompasses these variations, translates and researches keywords, and ensures new customers can find your site with ease.
Whether you’re musing over moving into a Middle Eastern market or fancy forging ahead into a French one, you will need to use an LSP to help you achieve your true potential.
5. Turnover
At the end of the day, the purpose of global expansion, is new customers and increased turnover.
Translation and localisation services (from a reputable LSP) for your multilingual websites offers a greater chance of success and an improved ROI.
The Creative Word team are linguistic and industry experts who understand your firm’s goals and know how to help you achieve them in a global arena.
Call us now on +44 (0)20 8408 2268 for an informal chat, or contact us here for more information.
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