by Asif Afzal | Jun 28, 2019 | Doing business, Language, Localization, Translation
Customer support is considered to be a vital component in all businesses, but within a multi-lingual setting, speaking your customers’ language is essential to enable clear understanding, promote brand value, and encourage repeat custom. At a basic level, good...
by Asif Afzal | Jun 25, 2019 | Language, Localization, Translation
Google Translate users spotted an alarming mistake when entering the phrase “I am sad to see Hong Kong become part of China” into the multilingual machine translation service a few days ago (June 14th). According to France 24, when the phrase was translated into both...
by Asif Afzal | Jun 13, 2019 | Cross-Cultural Training, Language, Localization, Translation, UAE
Disney’s latest movie, Aladdin, has become the third highest grossing film of 2019 (receiving more than $500 million at the box office) and it has been well-received for its improved awareness and portrayal of Arab culture. According to ‘The National’ online the new...
by Asif Afzal | Jun 5, 2019 | Cross-Cultural Training, Language, UAE
Millions of Muslims around the world are welcoming Eid al-Fitr after the long month of Ramadan. Eid al-Fitr, which in Arabic means “festival of the breaking of the fast” is one of the biggest religious festivals observed in the Islamic faith and marks the end of...
by Asif Afzal | May 30, 2019 | Doing business, Language, Localization, Translation
Going global with your company is a big decision – the potential impact on projected sales, new customer expectations, different product ranges, diverse employees, and language complications can sometimes seem a little overwhelming at first. However, the benefits far...
by Asif Afzal | May 24, 2019 | Interpreting, Language, Translation
At first glance, the Arabic and English languages seem as far apart in composition as the regions themselves are on a map. However, the influence of the Arabic language on certain English words should not be overlooked as it gives a valuable insight into our shared...
by Asif Afzal | May 21, 2019 | Language, Localization, Translation
Amazon Polly is a cloud language service which uses 59 voices, in 29 languages, to convert written content into human-like speech. The service added the Arabic language, in the form of ‘Zeina’, an Arabic female-sounding voice, on April 17th 2019. According to the...
by Asif Afzal | May 9, 2019 | Cross-Cultural Training, Doing business, UAE
The first day of Ramadan 2019 was officially announced as May 6th by Dubai Media Office, after the Ramadan crescent moon was sighted on Sunday 5th May. If you are planning on visiting a Muslim country during the next month, or have Muslim friends, or colleagues, who...
by Asif Afzal | Apr 26, 2019 | Cross-Cultural Training, Doing business, Language
International business has become the norm in our globalised economy, meaning cultural awareness has increased in importance, even for small businesses. Multi-national teams are now commonplace across all sectors; managers, labour workforces, trainers, leaders,...
by Asif Afzal | Apr 18, 2019 | Doing business, Language, Localization, Translation
Many smaller e-commerce companies miss out on potential global sales, primarily due to failing to translate and localise their business for new international markets. Exports of goods and services from the UK are worth £620.2 billion (as of March 2018) and show no...
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