by Asif Afzal | Apr 8, 2019 | Doing business, Language, Localization, Translation
The English language is considered to be one of the most widely recognised around the world; it is used by NATO, the UN, and the EU as one of their official languages, it is the most frequently used language online, and around 1.5 billion people speak English as...
by Asif Afzal | Apr 3, 2019 | Doing business, Language, Translation
According to an article in ‘The Telegraph’ recently, Japanese translation officials in Osaka have had to shut down the foreign language website for the city’s subway system after some entertaining translation glitches went viral on social media sites. The website in...
by Asif Afzal | Mar 25, 2019 | Doing business, Language, Localization, Translation
Within the translation industry, project management is frequently used by translation providers to help identify client’s requirements, organise an action plan, ensure the plan stays on target, and to successfully deliver the final project. The difficulties associated...
by Asif Afzal | Mar 18, 2019 | Doing business, Localization, Translation
Global expansion is often the dream of most talented business owners – it brings the possibility of diversification, new markets, increased revenue, foreign investment opportunities, access to new talent, and further prestige for your firm. However, with overseas...
by Asif Afzal | Mar 11, 2019 | Doing business, Language, Localization, Translation
Global brands such as Nike, Coca-Cola, Google, Amazon and Huawei understand the power of a localised marketing campaign – this is why we are all so familiar with their products, services, and brand. However, it isn’t just leading companies that should consider the...
by Asif Afzal | Mar 5, 2019 | Language, Translation
The popular Chinese messaging App, WeChat, has issued a formal apology after a translation hitch meant some English words were mistranslated in Chinese on March 3rd. The hitch, which offered mistranslations such as, ‘you are so Kris Wu’ being translated into ‘you’re...
by Asif Afzal | Feb 28, 2019 | Doing business, Language, Localization, Translation
Most industries have their fair share of acronyms and industry specific terminology that are used on a daily basis by those connected to the trade. Within the translation industry though, this terminology can be a little confusing for clients who may have never come...
by Asif Afzal | Feb 20, 2019 | Interpreting, Language, Translation
The translation industry has evolved in recent years with its forays into technological aids such as, AI, and Machine Translation (MT); scientists have discovered a way to translate brainwaves, Google Translate is used to translate more than 100billion words each day,...
by Asif Afzal | Feb 7, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
Perhaps you have just completed a degree in Arabic, or maybe you are someone who has lived most of your life in a country to which you aren’t native? Either way, if you are highly proficient in two or more languages there is a possibility that you are looking to find...
by Asif Afzal | Feb 4, 2019 | Interpreting, Language, Translation
Scientists from Columbia University are a step closer to developing a method for translating brainwaves directly into human speech. The new technology will be aimed at assisting patients who are unable to speak, and although this development is still a long way from...
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