by Asif Afzal | Feb 10, 2021 | Doing business, Interpreting, Language, Translation, UAE
We’ve all been in situations where we have struggled to find the right words to express ourselves but this becomes even more problematic when trying to communicate with people who speak a foreign language. Knowing the right thing to say (at the appropriate time),...
by Asif Afzal | Jan 8, 2021 | Doing business, Interpreting, Localization, Translation
If you’re thinking about reaching out to a new audience, expanding into the international business arena, or looking into trading overseas, the chances are you are now contemplating using a professional translation and localisation service. If you haven’t reached this...
by Asif Afzal | Aug 28, 2019 | Doing business, Interpreting, Language, Localization, Translation, UAE
When conducting business in a new country there can be a few things that you’ll notice people do differently. For instance, they might not shake hands as a form of greeting, they may exchange business cards with a high level of respect, and they might work within a...
by Asif Afzal | Aug 6, 2019 | Copywriting, Language, Localization, Translation
Globalisation has become the norm for many businesses, but with such a competitive market, brands need to distinguish themselves from others, appeal to various cultures, and communicate to people using multiple languages, in order to be successful within a global...
by Asif Afzal | May 21, 2019 | Language, Localization, Translation
Amazon Polly is a cloud language service which uses 59 voices, in 29 languages, to convert written content into human-like speech. The service added the Arabic language, in the form of ‘Zeina’, an Arabic female-sounding voice, on April 17th 2019. According to the...
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