by Asif Afzal | Mar 13, 2023 | Copywriting, Doing business, Language, Localization, Translation
Language Localisation is a type of translation service used by global organisations to ensure their products, services, and brand, appeals to a local audience. It is a process of adaption which considers all elements linked to the particular location of a target...
by Asif Afzal | Aug 29, 2022 | Doing business, Language, Localization, Transcription, Translation
For a business to succeed in today’s market it needs to have a visible online presence and rank highly on local search engines – this means localising keywords related to your products, services, industry, and brand so that you can attract local customers, and they...
by Asif Afzal | Aug 15, 2022 | Cross-Cultural Training, Language, Localization, Translation, UAE
The Arab world has always been shrouded in mystery to many Westerners, but here we unravel the secrets of the language and culture… The Arabic Language The title of this section is a little misleading – there isn’t exactly one ‘Arabic Language’ which is...
by Asif Afzal | Jul 27, 2022 | Doing business, Language, Localization, Transcription, Translation
Choosing the right professional Language Services Provider (LSP) for your technical translation can be a bit of a minefield, but it is possible, and our blog shows you how! We explain what technical translations are, how to choose an LSP, and what you questions to...
by Asif Afzal | Jul 13, 2022 | Cross-Cultural Training, Doing business, UAE
Arabic cross-cultural training is essential to the smooth operation of your international business – it ensures your team are well informed and fully prepared for key interactions anywhere in the Arab world. Understanding what cross-cultural training is and why...
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