by Asif Afzal | Jul 14, 2018 | Cross-Cultural Training, Doing business, Language, Translation, UAE
According to the IMF, the six countries with the highest GDP over the last ten years have been Nauru, Ethiopia, Turkmenistan, Qatar, China and Uzbekistan. With two of these countries located in MENA, it is safe to say that Middle Eastern and North African territories...
by Asif Afzal | Jul 9, 2018 | Cross-Cultural Training, Doing business, Localization, Translation
Context is vital in enabling understanding. Cultural norms, values and traditions impact upon our relationships, both personal and business; they influence the way we make decisions, affect our behaviour and our etiquettes, and are fundamental in making us a part of...
by Asif Afzal | Mar 28, 2018 | Localization
When you are considering translating your website for growth into new markets, it is vital that you apply localization alongside your translated content. Translation will only offer a change in language – it does not account for local variances in cultural tastes such...
by Asif Afzal | Dec 20, 2017 | Translation
In today’s society, with its instant global networking, communication is more important than ever. Unfortunately though, we aren’t all multilingual, and, to be honest, some languages are pretty tricky to learn! However, communication between people from different...
by Asif Afzal | Nov 27, 2017 | Doing business, Translation
The Languages for the Future report, by the British Council, has identified the languages that will be vital to the UK over the next twenty years, alongside recommendations to improve the language competence of all UK citizens. Spanish, Arabic, French, Mandarin...
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